I hear it all the time, “No, I don’t like to write; Why is blogging such a big deal?; Can’t you just post stuff on social media?” My answer, “Just do it!”
Blogging is one of most effective ways to spread your message. Not only do you have an open platform to share your wisdom and experience, but you can also get real-time feedback from your posts. Unlike a traditional print format where the only interaction you may receive is from an editor.
If you are blogging, you often wonder…
What makes a blog more enticing? How do you reach a wider audience base? Why should you invest the time in writing articles?
With all of the bloggers out there, calling themselves experts – some widely popular, others ignored, how do you stand out in the crowd?
It’s simple; it’s all about building credibility and your social platform. Anyone using the internet has free space to develop and create their platform. Blogging and sharing it with your audience creates credibility and allows you to share your expertise.
It may seem that you’re staring into ‘The Wild Blue Yonder’, and you are. However, when you’re consistently blogging good quality content and sharing via social media, you’ll start gaining traction. People will begin to notice. That can add value to the products and services you offer.
Don’t be afraid to give away free information; no one can duplicate you. You’re unique, and that’s why people look up to you and your expertise.
Here are a Few Quick Tips to Get You Started:
Have a Clear, Consistent Voice. You are an Expert!
- Clarity is critical, you only have a few moments to grab the attention of the reader – and with so much “fluff” out there, you have to be smart about catching attention.
- Be sure to stay on top of what’s going on in your industry and put out content that is different, fresh and new. Feel free to refer back, linkback, to previous blog posts, if applicable. It’ll help with your SEO and allows you to repurpose your content.
- That doesn’t necessarily mean that you know how to format or structure your blog post, and that’s OK. There’re plenty of ways to learn what interests you and your audience. It may take you a few tries, but once you develop your voice, stick to it.
Your blog should be easy on the eyes.
- The most successful blogs are short, sweet and to the point, with an intriguing imagery. Blogging is a little different than most writing. Sometimes you may split paragraphs where you usually wouldn’t, capitalize to bring attention to something, add bullets and number things so that it’s easier to read.
Getting a great editor is invaluable.
- Everyone should have a second set of eyes to read your content to make sure it makes sense, and your punctuation and grammar are intact. Your editor is more than a markup person – they are going to help you get your point across and keep you from falling into your bad habits.
Write in plain language.
- If you must use industry terms that others may not understand, be sure to include definitions or link to the description.
Get Your Message Out.
- Share your blog by posting on all of your social channels. I recommend Facebook, Twitter, Google+ and LinkedIn. You can share your posts via automated scheduling tool. Or you can schedule your blog post through whatever social media dashboard you use.
Blogging is like an underground pop-up restaurant for readers; you need to let them know where you will be and they will come.
Contact Savvy for a one-hour training session on blogging with a purpose or we can blog for you.
For more detailed information on developing and publishing your blog, check out http://michaelhyatt.com/anatomy-of-an-effective-blog-post.html.