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24-Point Google Ads Audit

I was recently asked to speak at A/B Testing Summit with so many marketing leaders! It was an amazing honor and I totally geek out over analytics and optimizations. I chose to speak on optimizing Google Ads for better ROI. To add extra value, I decided to share my...

Top 5 Digital Marketing Mistakes

Are you Guilty of the TOP 5 DIGITAL MARKETING MISTAKES? We see a lot of mistakes from businesses trying to do marketing themselves, without the decades of experience needed to design strategy and execution. These are among the top mistakes we see... 1) Lack of...

Does forming an LLC make sense for you?

When is it time to form an LLC? ● Am I freelancing as a full-time job, or is full-time freelancing my goal? ● Do I make over 20% of my income from freelancing? If you answered “yes” to either question, you might want to consider forming an LLC. What are the benefits...

Conversion Optimization Website Development

Erin Gordon recently spoke at the Tech Coast Conference in Jacksonville on Conversion Optimization Website Development. The art of converting more and faster leads using subliminal cues and layout optimization. Erin was trained by one of the leading experts in...

Free Freelancer Annual Budget Download

Thinking about starting your own freelance business? One of the freelance essentials you will need is to understand your financial obligations. Savvy Freelancing has developed a great system for setting up an annual budget. This spreadsheet will not only help you...

How to Choose The Right Independent Health Insurance

Health Insurance for Independent Workers Choosing to become an independent worker comes with some struggles. One of the biggest ones we have found is finding affordable health care. Health insurance is only affordable with a group balances the average. As an...

Why Freelance

Whether you were fired from a position, laid off or like me, planning for the next chapter of your life, freelancing can offer many benefits and flexibility for most any lifestyle. I prepared for two years to make the leap into the freelancing. My reasoning was...

What You Should Know About Blogging

I hear it all the time, “No, I don’t like to write; Why is blogging such a big deal?; Can’t you just post stuff on social media?” My answer, “Just do it!” Blogging is one of most effective ways to spread your message. Not only do you have an open platform to share...

2018 Action Plan

Last year at this time we launched Savvy Outsourcing. Our goal was to be a hub for freelance support, mentoring, coaching, training and opportunity pairing. While we still want to be a resource for freelancers, that'll never change, we have switched our priorities. We...

Becoming A Freelancer

When people ask how I started freelancing, it always comes out in half-truths. No one likes to share intimate details of 'perceived failure.' For me to share my entire journey is to admit that I could not have it all. I had failed at being a “superwoman.” That failure...

What is the hardest part of freelancing

After 6 years of freelance developing in Jacksonville, FL.. Here is what I learned the hard way about freelancing. You have to treat it like a real business! You can't wing it and expect work to magically appear. You need a business plan, marketing plan, brand...

Reputation Management Done Right

Reputation management most always seems to get put on the back burner. I get it. You have a lot to do, it seems time-consuming, and you don’t know where to start, and frankly, it’s not on the top of your priority list. [bctt tweet="Get an edge up on your competition...

9 Ways to Post Better Facebook Posts

How To Increase Facebook Engagement It’s important to note that there’s no such thing as free advertising on social media. You have to pay to play. Recently, we were asked to review one of our client’s Facebook Pages for helpful tips to increase reach. So I thought...

Cheap Marketing Automation in Jacksonville

When it comes to marketing automation you are looking at 4-figure software subscriptions. While the majority of marketing automation software's are priced for medium to large businesses, small businesses need automation more than larger businesses. Small businesses...